This is one of the best creative concepts. It grabs the attention of the audience with a familiar triangle shape and large interatactive heading. It's also great because the triangle points down, towards the more detailed text, leading the audience to the important who/what/where/when/why information. Also, it brings something familiar to the audience (bowling) and makes a connection to the poster's promotion of something not so familiar (chili soup testing.) I would have really liked to take this piece to the next level, but unfortunately, we don't always get to choose our favorite layouts to design.